Rubasse Story

Rubasse Founder

William Cheng, the founder of Rubasse, is a specialty coffee lover. During his Ph.D. degree in Physics at National Taiwan University, he was very familiar with Rapid Thermal Annealing which is widely used in the semiconductor manufacturing process and was fascinated by the precise and rapid heating that near-infrared brings.

Thus, he started researching how to combine near-infrared and coffee roasting together in 2013. He spent almost 3 years investigating physical methods which can highly improve energy efficiency and programming automatic systems and PID algorithms by himself. That is how Rubasse was born. Epoch-Making intelligent roasters rewrote how we roast coffee in the past.

Rubasse NIR Digital Roasters provide coffee roastery a better solution for fresh, low cost, and consistent coffee roasting. In 2019, Rubasse becomes the largest market share in Taiwan's automatic shop roasters.

Rubasse - Give your time to better things

We are named for the pure, red crystal, just like our unique near-infrared heat source and the clean flavor that Rubasse brings.

We are constantly investigating the best solutions that makes your roasting more comfortable, scientific, efficient and productive. We achieved these in various ways - developing unique heating source, integrating automatic systems, improving performance and providing a better, smarter and more sustainable solutions for you.

Make It Ordinary - Out of extraordinary roasting

We have dedicated to making coffee roasting to be available to everyone. We integrate all the operation on the touch panel. High-Performance Roasting and Perfect Replication, from start to end, just with a touch.

We have helped roasters reach their excellence by our high performance, immediate reaction systems and precise measurement which includes all parameters you desired. With Rubasse, you can definitely bring all your excellent skills into full play.

Environmentally Friendly

Our mission at Rubasse is to care for the world we live in, our efficiency is outstanding that there is almost no waste heat. At Rubasse, we strive to set an example for environmental leadership and responsibility.