Users Sharing

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Richard Coffee, Hsinchu 

Why Richard Coffee Chose Rubasse: Powerful NIR Penetration & Rock-Solid Stability  The ability to control every single parameter of the coffee roaster—from temperature and airflow control to drum speed (RPM)—entirely through a responsive touchscreen interface makes roasting incredibly seamless. With real-time rate of rise (RoR) data right in front of you, it is effortless to set distinct target RoR values for each critical phase of the roast (drying phase, Maillard reaction, and development time) to execute your custom roast plan.…

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Tao Shang Coffee, New Taipei City

Why Tao Shang Coffee (New Taipei City) Chose Rubasse  It is highly eco-friendly and completely eliminates the stress of running out of LPG mid-roast. The near-infrared (NIR) radiation delivers exceptionally strong penetrating heating, which easily develops the coffee core. On top of that, profile reproduction is effortless, the auto preheat function is incredibly convenient, and the machine maintains rock-solid stability when controlling roast temperatures. How Rubasse Empowers Our Work  The touchscreen interface is highly responsive, and the built-in pressure compensation…

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Green Coffee Co., Kaohsiung 

Why Green Coffee Co. (Kaohsiung) Chose Rubasse: Flawless Profile Reproduction  Unlike traditional roasters who roast in bulk and sell over time, our business model centers on contract roasting and on-demand production. We focus on small batches, many varieties, meaning we frequently roast the exact same green coffee multiple times a day. Because of this, consistency and precise profile reproduction are absolute critical for us. In the past, onboarding new roasting staff was an exhausting drain on our energy. Getting everyone…

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Mr. Liao, Home Roaster & Retired Lawyer from Yunlin

Why Mr. Liao, a Lawyer from Yunlin, Chose Rubasse  As a retired lawyer with a deep passion for coffee, I decided to elevate my hobby from merely tasting coffee to roasting it myself, adding a meaningful little ritual to my daily life. I first encountered Rubasse at the 2023 Taichung Coffee Show. Looking at their machine, I was struck by how intuitive and simple it was to operate, so I purchased a Nano Pro 1s right on the spot for…

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Mr. Wu, Coffee Farmer & Physicist (Miaoli) 

Why a Coffee Farmer with a Semiconductor Background Chose Rubasse  As a coffee farmer tending to 400 SL34 trees on my estate in Miaoli, my approach is deeply rooted in science. With a background in physics and a career history in the semiconductor industry, I have a natural trust in cutting-edge technology. I was immediately drawn to Rubasse’s technological edge in near-infrared (NIR) automation. This led me to invest in the Rubasse Micro 1kg coffee roaster for home use. My…

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32 Birds Coffee & Tea House

About 32 Birds Coffee & Tea House  Driven by a love for coffee, exploring its endless flavor profiles. Making specialty coffee accessible to everyone. Roasted to order, customized to your taste—because freshness is where true deliciousness begins.Founded in 2010 as a boutique studio, 32 Birds Coffee is dedicated to bringing out the true, unadulterated flavor of coffee and Formosa tea. From mastering specialty roasting to rigorously hand-sorting estate beans, we ensure every batch delivers a clean cup and optimal safety.…

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Bargain Cafe

About Bargain Cafe  The founder behind Bargain Cafe—a brand with a stellar online reputation—was once a state-owned enterprise employee under the Ministry of Economic Affairs. Having passed civil service exams six different times, he ultimately found public sector life uninspiring. Driven by an undeniable passion for coffee, he decided to leave his secure government job to pursue entrepreneurship.Since 2019, he began selling his own roasted beans online. The coffee quickly gained an enthusiastic following for beautifully preserving its inherent floral,…

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David’s Nose Coffee — Taipei, Taiwan 

Why David’s Nose Chose Rubasse: Unmatched Functionality  At David’s Nose, our entire focus is on roasting specialty green coffee. When I first saw the Rubasse roaster developed by Dr. Cheng, it was immediately clear that this was an incredibly powerful, fully-featured machine. Its heat source utilizes near-infrared (NIR) lamps positioned right at the center of the drum, delivering thermal energy directly into the coffee beans. Thanks to this high penetrating heating capability, it gives us immense operational flexibility across light,…

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Mr. Chen from Taipei 

Why I Chose Rubasse  “Back when I was using a traditional direct-flame roaster, I had to keep my eyes glued to the drum and manually log data minute by minute. In contrast, Rubasse’s operating system is far more scientific and intuitive, allowing me to shift my focus to observing the actual physical changes in the beans. This has been an absolute game-changer for critical decision-making during sample roasting. Furthermore, during back-to-back production runs, the automation completely frees up my hands.…

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Hong Kong — ZUCO Coffee Roaster

Motivation for Purchasing Rubasse How Rubasse Elevates Our Workflow Why We Recommend Rubasse About ZUCO ZUCO is a Hong Kong-based Specialty Roasting brand with a licensed food factory founded in 2017. In addition to sourcing the finest coffee of different origins around the world, we are also an award-winning roaster with unique skills in developing the best coffee for you and your company to enjoy. Our mission goes beyond roasting premium coffee; we want you to appreciate coffee as an…

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Hsinchu — Simu Coffee Roasting Studio 

Motivation for Purchasing a Rubasse In my primary career, I serve as a Quality Manager for a semiconductor design firm. After enjoying coffee as a hobbyist for several years, I felt a strong desire to dive into roasting. Initially, I was drawn to Rubasse for its compact, space-saving design and its ability to generate heat solely through Electric Heating , eliminating any dependency on Gas. However, after a trial roast, I discovered a much deeper advantage: the thermal conversion efficiency…

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Hey!Brown, Taipei — Brian

Customer Interview We visited Hey!Brown, a specialty coffee shop located in the Zhongshan District. The owner, Brian, is a master roaster with 14 years of experience under his belt. Having navigated the coffee industry for decades—weathering SARS, the global financial crisis, and the pandemic—he remains remarkably composed behind the bar. Notably, his coffee has earned a prestigious score of 93 points from Coffee Review. Curious about his secrets to success, our correspondent prepared a few questions, and Brian was more…

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