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Lin-san formerly operated “Tree Man Coffee,” a cafe in Tamsui, New Taipei City. Three years ago, the surge of the COVID-19 pandemic prompted him to rethink his business model. This led to his transformation into a dedicated roasting factory located in Zhonghe, focusing on high-quality dark roast experiences sold through his own e-commerce platform. With over ten years of experience, Lin-san chose estate-grade specialty beans for his dark roasts, shattering the current market perception of specialty coffee. His revenue has…

My first encounter with Rubasse dates back to 2017. An advertisement for a Near-Infrared (NIR) Roaster flashed across Facebook with an avant-garde, high-tech glow, as if prophesying the future of coffee roasting. As my palate became increasingly demanding and the beans I purchased never quite hit the mark, my ‘inner roaster soul’ began to stir like a dormant volcano. I scoured data on international giants like P, G, D, L, F… and while these ‘titans of the roasting world’ had…