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About Bargain Cafe  The founder behind Bargain Cafe—a brand with a stellar online reputation—was once a state-owned enterprise employee under the Ministry of Economic Affairs. Having passed civil service exams six different times, he ultimately found public sector life uninspiring. Driven by an undeniable passion for coffee, he decided to leave his secure government job to pursue entrepreneurship.Since 2019, he began selling his own roasted beans online. The coffee quickly gained an enthusiastic following for beautifully preserving its inherent floral,…

Customer Interview We visited Hey!Brown, a specialty coffee shop located in the Zhongshan District. The owner, Brian, is a master roaster with 14 years of experience under his belt. Having navigated the coffee industry for decades—weathering SARS, the global financial crisis, and the pandemic—he remains remarkably composed behind the bar. Notably, his coffee has earned a prestigious score of 93 points from Coffee Review. Curious about his secrets to success, our correspondent prepared a few questions, and Brian was more…

About Buon Caffe In August 2018, Buon Caffe began selling specialty coffee through its e-commerce platform. Over the past seven years, the brand has built a powerful reputation centered on “freshness,” becoming a leading e-commerce brand for specialty coffee in Taiwan. The company is officially registered as “Smart Bean Technology.” The name “Smart Bean” (Zhìdòu) is a homophone for “Automatic” in Mandarin; it represents the brand’s mission to utilize Automation and intelligent roasting technology to provide consumers with specialty coffee…

About Oda Roasters In 2021, Allen (Hsieh Yuan-lun), a native of Tianwei, Changhua, established “Oda Roasters” in Tianjin, China. Recognizing the superior performance and after-sales support of “Made in Taiwan” equipment, he chose Rubasse as his entrepreneurial partner. Oda Roasters is dedicated to promoting Taiwanese coffee culture. By leveraging their In-House Roasting  and the unique flavor profiles of Alishan coffee, they have built a strong local reputation and a loyal customer base since their founding. Motivation for Purchasing a Rubasse…

Motivation for Purchasing a Rubasse In the past, I used a 1kg home Electric Heating roaster. Over long-term use, I found that its resistive heating elements didn’t provide a linear temperature rise. I constantly had to anticipate and pre-adjust Heat Power, which required a lot of guesswork and experience. After discovering Rubasse—which is also an electric system but uses Near-Infrared (NIR) as its heat source—I truly realized what ‘data-driven linear heat control’ means. Changes in heat power are reflected instantly…

Lin-san formerly operated “Tree Man Coffee,” a cafe in Tamsui, New Taipei City. Three years ago, the surge of the COVID-19 pandemic prompted him to rethink his business model. This led to his transformation into a dedicated roasting factory located in Zhonghe, focusing on high-quality dark roast experiences sold through his own e-commerce platform. With over ten years of experience, Lin-san chose estate-grade specialty beans for his dark roasts, shattering the current market perception of specialty coffee. His revenue has…