Why Mr. Liao, a Lawyer from Yunlin, Chose Rubasse As a retired lawyer with a deep passion for coffee, I decided to elevate my hobby from merely tasting coffee to roasting it myself, adding a meaningful little ritual to my daily life. I first encountered Rubasse at the 2023 Taichung Coffee Show. Looking at their machine, I was struck by how intuitive and simple it was to operate, so I purchased a Nano Pro 1s right on the spot for…
Why a Coffee Farmer with a Semiconductor Background Chose Rubasse As a coffee farmer tending to 400 SL34 trees on my estate in Miaoli, my approach is deeply rooted in science. With a background in physics and a career history in the semiconductor industry, I have a natural trust in cutting-edge technology. I was immediately drawn to Rubasse’s technological edge in near-infrared (NIR) automation. This led me to invest in the Rubasse Micro 1kg coffee roaster for home use. My…
About 32 Birds Coffee & Tea House Driven by a love for coffee, exploring its endless flavor profiles. Making specialty coffee accessible to everyone. Roasted to order, customized to your taste—because freshness is where true deliciousness begins.Founded in 2010 as a boutique studio, 32 Birds Coffee is dedicated to bringing out the true, unadulterated flavor of coffee and Formosa tea. From mastering specialty roasting to rigorously hand-sorting estate beans, we ensure every batch delivers a clean cup and optimal safety.…
About Bargain Cafe The founder behind Bargain Cafe—a brand with a stellar online reputation—was once a state-owned enterprise employee under the Ministry of Economic Affairs. Having passed civil service exams six different times, he ultimately found public sector life uninspiring. Driven by an undeniable passion for coffee, he decided to leave his secure government job to pursue entrepreneurship.Since 2019, he began selling his own roasted beans online. The coffee quickly gained an enthusiastic following for beautifully preserving its inherent floral,…
Why David’s Nose Chose Rubasse: Unmatched Functionality At David’s Nose, our entire focus is on roasting specialty green coffee. When I first saw the Rubasse roaster developed by Dr. Cheng, it was immediately clear that this was an incredibly powerful, fully-featured machine. Its heat source utilizes near-infrared (NIR) lamps positioned right at the center of the drum, delivering thermal energy directly into the coffee beans. Thanks to this high penetrating heating capability, it gives us immense operational flexibility across light,…
Why I Chose Rubasse “Back when I was using a traditional direct-flame roaster, I had to keep my eyes glued to the drum and manually log data minute by minute. In contrast, Rubasse’s operating system is far more scientific and intuitive, allowing me to shift my focus to observing the actual physical changes in the beans. This has been an absolute game-changer for critical decision-making during sample roasting. Furthermore, during back-to-back production runs, the automation completely frees up my hands.…
Motivation for Purchasing Rubasse How Rubasse Elevates Our Workflow Why We Recommend Rubasse About ZUCO ZUCO is a Hong Kong-based Specialty Roasting brand with a licensed food factory founded in 2017. In addition to sourcing the finest coffee of different origins around the world, we are also an award-winning roaster with unique skills in developing the best coffee for you and your company to enjoy. Our mission goes beyond roasting premium coffee; we want you to appreciate coffee as an…
Motivation for Purchasing a Rubasse In my primary career, I serve as a Quality Manager for a semiconductor design firm. After enjoying coffee as a hobbyist for several years, I felt a strong desire to dive into roasting. Initially, I was drawn to Rubasse for its compact, space-saving design and its ability to generate heat solely through Electric Heating , eliminating any dependency on Gas. However, after a trial roast, I discovered a much deeper advantage: the thermal conversion efficiency…
Customer Interview We visited Hey!Brown, a specialty coffee shop located in the Zhongshan District. The owner, Brian, is a master roaster with 14 years of experience under his belt. Having navigated the coffee industry for decades—weathering SARS, the global financial crisis, and the pandemic—he remains remarkably composed behind the bar. Notably, his coffee has earned a prestigious score of 93 points from Coffee Review. Curious about his secrets to success, our correspondent prepared a few questions, and Brian was more…
About Buon Caffe In August 2018, Buon Caffe began selling specialty coffee through its e-commerce platform. Over the past seven years, the brand has built a powerful reputation centered on “freshness,” becoming a leading e-commerce brand for specialty coffee in Taiwan. The company is officially registered as “Smart Bean Technology.” The name “Smart Bean” (Zhìdòu) is a homophone for “Automatic” in Mandarin; it represents the brand’s mission to utilize Automation and intelligent roasting technology to provide consumers with specialty coffee…
About Oda Roasters In 2021, Allen (Hsieh Yuan-lun), a native of Tianwei, Changhua, established “Oda Roasters” in Tianjin, China. Recognizing the superior performance and after-sales support of “Made in Taiwan” equipment, he chose Rubasse as his entrepreneurial partner. Oda Roasters is dedicated to promoting Taiwanese coffee culture. By leveraging their In-House Roasting and the unique flavor profiles of Alishan coffee, they have built a strong local reputation and a loyal customer base since their founding. Motivation for Purchasing a Rubasse…
Motivation for Purchasing a Rubasse In the past, I used a 1kg home Electric Heating roaster. Over long-term use, I found that its resistive heating elements didn’t provide a linear temperature rise. I constantly had to anticipate and pre-adjust Heat Power, which required a lot of guesswork and experience. After discovering Rubasse—which is also an electric system but uses Near-Infrared (NIR) as its heat source—I truly realized what ‘data-driven linear heat control’ means. Changes in heat power are reflected instantly…
