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About Buon Caffe In August 2018, Buon Caffe began selling specialty coffee through its e-commerce platform. Over the past seven years, the brand has built a powerful reputation centered on “freshness,” becoming a leading e-commerce brand for specialty coffee in Taiwan. The company is officially registered as “Smart Bean Technology.” The name “Smart Bean” (Zhìdòu) is a homophone for “Automatic” in Mandarin; it represents the brand’s mission to utilize Automation and intelligent roasting technology to provide consumers with specialty coffee…

About Oda Roasters In 2021, Allen (Hsieh Yuan-lun), a native of Tianwei, Changhua, established “Oda Roasters” in Tianjin, China. Recognizing the superior performance and after-sales support of “Made in Taiwan” equipment, he chose Rubasse as his entrepreneurial partner. Oda Roasters is dedicated to promoting Taiwanese coffee culture. By leveraging their In-House Roasting  and the unique flavor profiles of Alishan coffee, they have built a strong local reputation and a loyal customer base since their founding. Motivation for Purchasing a Rubasse…

Motivation for Purchasing a Rubasse In the past, I used a 1kg home Electric Heating roaster. Over long-term use, I found that its resistive heating elements didn’t provide a linear temperature rise. I constantly had to anticipate and pre-adjust Heat Power, which required a lot of guesswork and experience. After discovering Rubasse—which is also an electric system but uses Near-Infrared (NIR) as its heat source—I truly realized what ‘data-driven linear heat control’ means. Changes in heat power are reflected instantly…

Lin-san formerly operated “Tree Man Coffee,” a cafe in Tamsui, New Taipei City. Three years ago, the surge of the COVID-19 pandemic prompted him to rethink his business model. This led to his transformation into a dedicated roasting factory located in Zhonghe, focusing on high-quality dark roast experiences sold through his own e-commerce platform. With over ten years of experience, Lin-san chose estate-grade specialty beans for his dark roasts, shattering the current market perception of specialty coffee. His revenue has…

My first encounter with Rubasse dates back to 2017. An advertisement for a Near-Infrared (NIR) Roaster flashed across Facebook with an avant-garde, high-tech glow, as if prophesying the future of coffee roasting. As my palate became increasingly demanding and the beans I purchased never quite hit the mark, my ‘inner roaster soul’ began to stir like a dormant volcano. I scoured data on international giants like P, G, D, L, F… and while these ‘titans of the roasting world’ had…